First thing first, I am the writer of this post right here :http://ift.tt/2rcSWBP by now maybe I should change the title to "Promoting your campaign? 2 year 1 months research compiled"Hey guys. I am gonna start with a statement : Pardon my english. Its not my native language so spare me please. So..lets go?I'll split my experience in two parts.First : When I first posted the thread and gained 6,000 organic views from the forum users.Second : When I choose to help some projects to prove my point, did well, and accepted another for a small fee...and before I realised it, I accepted too many project in a time. And to top it off, fate choose to strike me right there and then. Dont worry, the story ends up well...at least for me.First Part :For the first part, I think you can just go and review the whole post since its existence up till now, I've made a few updates here and there and most recently I decided to take a rest to get my shit together. But before I go for vacations, I would like to pin point some of the experience, both bad and good while working with almost 30 campaign for the past 6 months. I know right? 27 to be exact. Apparently maybe I get major hit when I called out the so called marketing agencies. Follow through my other posts on the forum, its fun to read!Second Part :I am going to make this as short and as detail as possible to help you guys on how to improve your crowdfunding project. Okay, long wall of text incoming!So if you already go through the first part, you will realise that I've done my research, but the project got cancelled halfway through and now I am left with abundant of ideas to do marketing and deep understanding on how it works. But its all for nothing. Until, one of the users approach me and asked me to help him with his campaign. At first..I was skeptical. I told him right away that I am not doing any kind of services. Then what he did was he tweaked the offer, as to making it my opportunity to test my theory and assumptions. I thought it was some trick, maybe he wanted to scam me to spend my own money to promote his project, but no.Apparently he relaunched his campaign for the third times, making the same mistakes for the previous 2 : Paying certain agencies during the first launch, and after bad experience with the first one, he was promised a better solution on second one, by different agency, and wasted $7.5k in the process for both. So I asked him, as normal people would do, the big W, Why. I would skip this, the answers, because I think its too long but its acceptable tho.So we started with the project, in these exact steps, which I strongly suggest every Kickstarter campaign owners to follow. Its proven, its verified, for god sake this is real! Continue reading, I'll explain every steps on why and when complete with the plan executions.Create landing page prior to your launch, preferably 1 month before. Run the conversion ads, press release, or any sort of social featured articles to your landing page, and collect as much leads as you can. I dont think I need to explain why, because if I do, you better stop whatever cool design presentation you have prepared for your campaign and make more in depth research for the purpose of getting partially funded.Setup your google analytics, and facebook pixel. Analytics, are just so you can analyse stuff. When I said analyse, I am not talking about the numbers on the chart at the end of the day, but its about watching live traffic, and the behaviours. When people reach your landing page, did they go to check "about us" page, or maybe checkout other pages on your landing page, did they spend more time learning about your company? stuff like that. Pixels, are just so you can help FB to track conversions. that pretty much basic I believe.Now, you have your warm leads and potential target audience for ads prepared, you start sending out countdown emails, 3 days before launch, 2 days remaining, its going live in 24 hours, stuff like that to keep reminding them about your campaign and how being early birds will save them 50%, 60%, or maybe 99% I dont know its your product. But make sure they KNOW ABOUT IT. You dont only letting them know you gonna launch soon, but you need to let them know HOW MUCH THEY GONNA SAVE.Now, you have done all 3 steps. Its time to step into reality. This next one, gonna hit you hard, and will be debunked by so-called pro marketers who will then convince you that they can do better, but deep down you know I am telling the truth.Unless your product can go viral, just like that, you need to spend money on marketing.How many leads you can get, are directly proportional to how much you can spend, AND THE VALUE PER CONVERSION VARIES FROM ONE PRODUCT TO ANOTHER. You cant expect to pay less to get people interested with your $499 sweater. Those who sells similar shit with lower price tag will most definitely get to pay less than you per lead because they are most likely getting more interests due to price relevancy.Novelty. Make yours special.Again, this one costs money too. News features. DO YOUR RESEARCH. Do not use those prnewswire etc unless you planning to spend LARGE SUM OF MONEY because alllllll the low tier plans are basically useless. Tens of my clients still go with it thinking a featured news will always be a featured news no matter where, end up getting shit. In case you dont know, you can get featured on Yahoo Business if you pay enough money to prnewswire etc but hey, did I mention "enough money"...? Now the question is, how much is enough right?So do you plan to get featured WITHOUT spending too much? Theres a way to do it. Follow these steps : Linkedin>Update your profile>Reach out to editors which share similar niches with yours>Ask them as a friend, remember not to pitch a product as a salesman, they want to talk with the boss, not the footers>Get feedback and discuss the possibilities of working together....and I am sure some of you will think its time consuming to build the relationship. Bro, its mathematical. Time = Money. You dont have the money, you better pay it with your time.Thats all I guess. If you want to see the record for :Conversion percentages, Price range conversions, Conversion values, Conversion ROI, Investment made per project and the returns,You can check the threads on kickstarterforum...I randomly put it here and there throughout my updates for the past months. And another reason I dont list them up right here is to encourage you to work harder and learn it yourself. This is not a textboook, you are not paying for this shit. Unless you work your way to learn more, by doing research and get the information you wanted, you wont appreciate it. If you refuse to do more work, in order to do smarter work with your campaign, damn it boy, just pull the plug. Your campaign are done. via /r/kickstarter http://ift.tt/2saICz1
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